In the last 10 to 15 years hundreds of Digital Marketing Agencies started out all over Latin America. In the beginning it was to give companies a certain web-presence, while today it has evolved to full digital transformation concepts. The large advertising companies at first did not see this coming and then had difficulties to develop the right proposals for their customers leaving the market open to hundreds of new entrants. We estimate that in Latin America alone there are over 1200 independent Digital Marketing Agencies today of which only a handful have critical mass.
In the next 5 to 10 years we will see a consolidation in the market of which we believe every Digital Marketing Agency will be affected one way or another. To best prepare them for the future we have been working with Digital Marketing Agencies since 2014.
Rolf Ritter has extensive experience as Manager (CEO of a $160M company), M&A Consultant (bought and sold companies, raised millions in funds), Technology Expert (Project Manager, MBA Professor) and a deep knowledge of the Digital Marketing Space in Latin America (worked with dozens of agencies all over Latin America).